Web3 Board

A job board that focuses on growing crypto spaces and new, ambitious startups and DAOs.

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User problem

It's hard for a crypto newcomer to find jobs/opportunities in the space because job/gig posts scattered across sites:

  • Traditional job boards only post full-time and freelance work
  • Bounty sites only post bounties
  • DAOs only post their own open roles.

For newcomers, it can take a long time to understand the non-traditional ways they can contribute to the space and gain experience.

Business problem

Traditional job boards charge too much to cater to all job types:

  • The industry itself increasingly produces roles/gigs/jobs that job boards can’t accommodate, either because they’re ultra-short term or because the hiring process is more involved than submitting an application.
  • The best startups don’t use job boards.

Research

Doing market and competitor research helped me identify current crypto job boards’ blindspots and conceptualize a crypto-native gig board.

Competitor research:

I took a deep dive into the leading crypto-focused job boards are CryptoJobsList and CryptocurrencyJobs. Takeaway:

  • They do an alright job surfacing traditional, full-time and contractual roles in the space. But they don’t list bounties, hackathons, or DAO roles.

Market research:

I spoke with people in the space — I work at a DAO and am familiar with their needs, and am a part of a lot of Discord servers where people love to talk about how to make the industry more open. Takeaways:

  • Crypto tokens make it easier for startups to post bounties and for freelancers to get paid for small tasks. Gitcoin is a leader in this space.
  • Tokens and blockchain tech also make it possible for groups to form quasi-businesses called Decentralized Autonomous Organizations (DAOs) on chain. The hiring process for roles (memberships, really) in these organizations often looks more like applying for a membership to a club than to a traditional job.

Hypothesis

Crypto workers and orgs will prefer a crypto-native board that accommodates the industry's wide employment options (jobs, bounties, and hackathons) and organization types (startups, legacy orgs and DAOs).

Audience

Developers, designers, product managers and community people looking for roles in crypto.

Success metrics

Word-of-mouth growth. Sustained newsletter sign-ups. Sustained traffic growth.

Early designs

Unlike other projects, I coded first and designed later.

My top-of-mind concern/question:

  • How can I avoid layering too many unfamiliar ideas on top of one another? The user already has to navigate "bounties" and crypto niches. I wanted to avoid making the UX complicated or unfamiliar. A lot of crypto projects shoot themselves in the foot by layering too many new things on top of their projects — they build an interesting, new app, and use unorthodox UI designs for no good reason.

This is the first build, from May:

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The first thing to add, of course, is some kind of filtering. That was next:

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Filtering became the largest challenge of the project so far. I initially made a large horizontal list because it was the easiest thing to build and get in the hands of users, even though I knew it wasn't the right solution in the long run:

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Add to that the non-traditional gigs, and it made for the visually stimulating but under-functional page:

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Besides the most common data you can filter and sort (location, full-time vs. freelance, etc.), I wanted to highlight crypto niches like NFT-related jobs and role types, like design or engineering. To do this, I first tried color coding the filter buttons. This looked nice, but again, it's not an ideal filtering UX because it requires two cross-window clicks to filter by, say, DeFi and Engineering.

This was confirmed to me when I asked people to roast the app at one of my favorite sites, wip.co:

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Mark mentioned a few things that had come up several times from other users. Chief items missing from the site were:

  • Filters
  • Company profiles

Recent work

Since the initial launch, I've focused on the two above items.

Here's the companies page:

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And here's filtering:

For filtering, I wanted to make special pages highlighting crypto niches. I knew that crypto newcomers likely had a specific niche that caught their eye, whether its DeFi, smart contracts, or NFTs. I did not want to relegate those to simple drop down filtering. I wanted to make special pages for them to serve as both a learning space and a well groomed jobs list. Here is the current design (not yet live):

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Current Design mockups

To continue polishing the site IA and filtering, I've worked to make the non-traditional roles first-class citizens on the home page. I've also given prominence to the more popular crypto niches so that users can jump straight to the area of focus they're most interested in.

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Niche pages allow the same granular filtering suers have requested, as well as lists of top companies and explainers on the space itself.

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Project staus

I'm in active development on the above designs now. The project so far has been a success — the newsletter sign ups are growing and traffic is steadily rising as well.